relevant to music buz in general, incl. production

James Murphy

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Mar 26, 2002
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From Blabbermouth:

TODAY IS THE DAY's STEVE AUSTIN Announces SUPERNOVA RECORDS' New Direction - Sep. 5, 2008 TODAY IS THE DAY frontman Steve Austin has issued the following statement about the future of SuperNova Records, the label he launched in 2006:

"As of September 15, 2008, SuperNova Records is changing its retail format. SuperNova Records will be releasing its artists' music via digital downloads and vinyl records. We have put a lot of thought and time into this very important and cutting-edge change. After being in the record business for 20 years, we have decided to take a bold new step into the future of selling records.

"For a long time we have seen the music climate changing. People are changing the ways that they buy, listen and discover new music. The record companies have tried to stop it and they cannot. They have not adapted to the current market and thus are dying off by trying to stop something that is impossible to stop rather than profit from this new way of buying and selling music. So, we choose to move forward into the future with digital downloads. At the same time, vinyl is the best listening format of any audio medium. We respect the vinyl album and are going to offer all SuperNova releases in limited edition vinyl formats.

"Our final reason for this change is the environment. Between the plastic, paper, and fuel that go into manufacturing and shipping CDs, we will be making our contribution at saving the environment as we help lead the music industry into the 21st century."

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my reply:

environment my eye
posted by : James Murphy
9/6/2008 12:03:26 PM
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i'm all for saving the environment, but what about jobs? unemployment is an important issue as well.... hard copy CD's are kept for years, and usually not thrown out, but re-sold....supporting even more jobs and keeping environmental impact lower. discarded, dead hard drives are more of an environmental issue in my view.

putting myself out on a limb here... but seriously, the day i can no longer buy a hard copy media is the day i have bought my last music. i refuse to pay for a computer file of music, so the day CD's (or a viable replacement for them that i can put on my shelf, with artwork, etc) are no longer available for purchase is the day that i will become an illegal downloader.

i do buy vinyl, but only used... i have nearly 1400 of them... but nothing pressed after 1994 or so... and most prior to 1985.

hey Steve, if this path makes sense for your business, then more power to you... but let's just not pretend that it's the greatest thing anyone ever did, ok? due to lost jobs it could be quite damaging to the economy should it become a widely adopted practice, and frankly it will turn an entire demographic from loyal CD buying fans and audiophiles into criminals, because many of them, like me, wont pay for an mp3.

yeah, and nevermind that if i get bored with a CD i can trade or sell it... legal digital downloads cost nearly as much as the real deal, but have you ever tried to sell a used mp3?

... and what happens when your hard drive dies, eh? you gonna sit there and download that terrabyte sized library again? face it, less than 10% of music fans even remotely try to back-up their digital libraries. it's human nature.

mp3's sound terrible and FLAC and other lossless formats suck hard-drive space. sure, as technology progresses, drive size will be less and less of an issue, but they are still just files on a drive... vapor.

there's most definitely a place and purpose for digital media libraries in my way of seeing things, but i do not see that place as being the total replacement of hard copy media... i do realize this is just my way, and not necessarily working for everyone else, so don't bother pointing that out to me... just stating my view here, but i know that it's shared by many. I think it's a no-brainer to state that vinyl is not going to become mainstream again, it's great and i love it... old vinyl anyway... but even with new titles it's a niche market for collectors only.

also, being privy to soundscan figures i can point out that CD sales, in metal anyway, are actually going up currently, not down, as a general trend.

finally, does anyone think that labels with a digital-only business model are giving out any kind of reasonable recording budgets to the bands they sign? what's the motivation to sign to such a label? no real budget, and your music is put up for online sale only?.... well ANYONE can do that!.... bands that care about making good sounding albums want.... NEED... a decent recording budget. it does cost money to make a great record (and don't give me the "bands can just record themselves now" spiel... 95% of bands that do that turn out sub-par recordings at best, and the remaining 5% are usually just passable to decent.... never great unless they've personally invested some real money on a good producer and/or mixer, though i'm sure there are plenty of bands that delude themselves otherwise). Without budgets or physical manufacture and distribution of media, what is the label good for? bands sign to labels in order to get decent recording budgets, and to get their CD's in stores and mail-order outlets, and to then have them publicized and marketed properly, or at least better than they could do on their own. Anyone can put a sno-cap store on their myspace for f**k's sake... you don't need a label for that.

i'm willing to be proven wrong, my stance is based in practicality, not a snobby attiude... and i readily admit that digital media has it's place in the market. I also strongly advocate CD prices needing to go down, across the board. having said that, i've bought 12 new releases in the last 6 weeks, and didn't have much trouble finding most all of them on sale for very decent prices, $9.99 to $11.99, and that includes the special edition digi-pak versions... about the same that downloading these same albums would have cost... but instead of just a computer file, i get the best of both worlds for the same price, just had to shop around and look for sales. i can rip the cd's to my digital library and store the CD's safely on my shelves... why, oh why, would anyone... EVER... pay $10 to download an album, when they can go the route i just described?? convenience (not so convenient after all if that hard drives dies or the files get corrupted)?

generation gap maybe, i'm not a high school kid.... but eventually, the ethereal nature of the "download-only" business model will have to strike even the youngest members of the short-attention-span generation as money pissed into the wind.

flame away.... not going to change my mind.
 
I'll read this in greater detail later, but my first thought is - isn't it utterly pointless to release something on Vinyl when it was recorded digitally to begin with? (as most things these days are). Cuz then the advantage of vinyl sounding better is erased, cuz I assumed that notion came from when it was a direct analog transfer from the mastering engineer to a master record, rather than having to be converted to Digital for a CD, but since things are usually done in the digital domain these days, there's no way Vinyl could make it sound any better; if anything, it'd sound slightly worse cuz it'd have to go through an extra DA stage. But of course, artsy bohemian thick-rimmed glasses-donning hipsters love their fucking trendy vinyl, so I guess this Steve Austin character (who I've never heard of, nor his band, btw) is right to think it'll sell... :rolleyes:

Oh, and my comments about the douches who like vinyl are only directed at people in my generation, not those who are old enough to remember when it was one of the only available media :)
 
Oh yeah, and that "good for the environment" crap is the biggest rationalization I've ever seen; no way was that a motivating factor; rather, he's just milking it cuz it happens to somewhat fit with his goals for greater profit.
 
I totally support the way you think Mr. Murphy. i cannot stand buying mp3 and don´t see how this can be good for music, they are thinking in sell music and its convinience, but what about the band that works hard writing and recording that album.
 
I'm sticking to CDs. I have plenty of vinyl, but I'd be a lot more understanding if they said "We just want to try going without CDs" instead of "CDS KILL PANDAS AND VINYL IS BETTER NEWAY" - 'best listening format' sounds incredibly pretentious. Pro tip: if you want to sound 'cutting edge', don't talk like a bloody turntable salesman!

Jeff
 
Actually, the "environmental" thing could be legit. Knowing what little I know about Steve Austin, he seems to be very much the "mountain man," kinda like Ted Nugent or those militia dudes in the South. So I can see him being concerned about that.

However, there are two valid points in here:
1. Any record label that doesn't manufacture anything, promote anything, or give you a recording budget, is completely pointless.
2. The day that being a "music fan" involves sitting in front of a computer all day, is the day that I go find something else to do.
 
Actually, the "environmental" thing could be legit.
see jbroll's reply above.

Knowing what little I know about Steve Austin, he seems to be very much the "mountain man," kinda like Ted Nugent or those militia dudes in the South. So I can see him being concerned about that.
upon my copying this part of your quote to a friend of mine who's band recently toured with Steve's band, TITD, he had this to say: "hahaha!! that's so funny.... we saw him throwing trash on the ground on tour"

FTR, i have nothing at all personally against Steve or his band.... but his thinly veiled assertion that his way is THE WAY, and is somehow intrinsically better for the bands than any other way, and his inference that he's doing it to help save the world, just come off as more than a tad disingenuous, if not as a totally self-serving justifications... and just rub me wrong.
 
I'd be willing to pay for FLAC files myself, and I have done so at the Porcupine Tree digital store. CDs are optical media, inherently prone to scratches and other flaws that make them failure prone like any other storage medium. No matter what, it's good to make backups, and that is a process that will become easier and more automatic over time, for more people. Apple is leading the way with this right now with Time Machine and Time Capsule, but there are other easy solutions for Windows as well.

My band doesn't have any physical stock of CDs to sell. Instead, we use CafePress, who print and ship CDs to order directly to the customers. Sure, we get a much smaller per-unit profit than if we went and got 1000+ CDs made and sold them through CDBaby, etc., but we have zero up front cost and it's totally automated.
 
I can get FLAC files from a manufactured CD. I can't get a manufactured CD with all of its artwork, labeling, and 'feel' from FLAC - nothing beats waiting for a CD, ripping everything open, and cranking the motherfucker the minute you get it in the drive.

Jeff
 
well then Kaz, you fit squarely on my side of the argument. digitial "file" media (mp3, flac, etc.) have their place.... but they are not the perfect REplacement for hard copy media. i want, no... demand, to still have that option. when i do not, i will download what i want to hear for free. full stop.

and Kaz...no one even remotely made the assertion that it's impossible to destroy a CD.... so, that was pretty tangential to even mention. a true "no sher, shitlock" moment. but yeah..i still have my vinyl from when i was 15.... and it's in great shape and still plays with no skips... and vinyl's a damned sight more "delicate" than a CD. that point is moot anyway. it's not part of the argument, because if you take care of your CD's and vinyl they will last you your entire lifetime. the hard drive that can boast that hasn't been invented yet. even so-called "solid state" drives are prone to eventual failure in a matter of years, not decades. let's leave this out of the discussion as it is not part of the orginal premise please.
 
I can get FLAC files from a manufactured CD. I can't get a manufactured CD with all of its artwork, labeling, and 'feel' from FLAC - nothing beats waiting for a CD, ripping everything open, and cranking the motherfucker the minute you get it in the drive.

Jeff

+1
 
Yeah honestly, CDs should only realistically need to be priced at like $10. That's still like a 500% or more markup even on the most elaborate packaging. I agree with everyone else here, I want to be able to hold a physical copy of my music, I'll never pay for 100mb of 1s and 0s stored on my fucking hard drive.
 
Yet another step toward making music just another 'fast food' industry. Music is quickly becoming a very 'use and dispose' scene. It's a shame, because the artists themselves are really grasping at the online downloads idea, which in the long term, I feel, negatively impacts music as an art form.

People seem to feel a certain amount of entitlement to something that isn't printed on a physical medium. If it's simply bits we're dealing with, the justification in the pirates' own minds becomes all that much greater.
 
well i'm no pirate... but i do know what i'm willing to pay for what i'm not willing to pay for. as long as the artists i enjoy provide some way to buy a packaged physical media that some reasonable effort was made to produce, i will buy it. i am struggling with the whole "music as fast food" mentality.... it seems a losing battle, as Ermin points out, when so many artists themselves are championing the cheapening of their own art.
 
I think some humans have an inherent liking towards hoarding, collecting and physically holding and beholding 'art'. Digital-download only music is a very sad thing, and reduces music into a commercialised, transitory form. I would not be surprised to see Pop/ Radio music going this way as it is a transitory, instant gratification form now. Everyone is looking for the newest, latest craze, one-hit wonders for people constantly on the move. Can you honestly see people sitting down with a beer to listen to Kylie Minogue, Robbie Williams, Nickleback etc in fifty years time like many people do with jazz or blues legends or whoever now. Fuck no. I think that the music industry needs to realise that there is no all encompassing 'industry' and that the target demographic is split into totally different pockets of people who view music in entirely different ways.To argue that digital download is the way forward for everyone = fail. For me music is an event that everything else stops for, rather than being caught up with life in general. If I really want to listen to music I pick up a CD, turn off the lights and just lie down and listen. Obviously I listen on the bus to work etc, in which case .mp3 is fine but I don't want it to be restricted to that.

I totally agree with JBroll about receving and actual physical copy, complete with artwork etc. For pure quality of sound I haven't heard anything that beats CD's. Surely its completely counter-intuitive to strive for sonic perfection in the studio and yet encourage poor, flawed reproduction in the form of .mp3?

I'd never, ever pay for a digital download. I think the Record business has to wake up and realise that if CD's were cheaper then they'd sell more. I have a rule that I never pay more than £10 for a CD inc shipping and in most cases will baulk if its even over £8. I often walk in HMV and see new metal releases up for £13.99, you have to be kidding right?! Thats like 7-8 CD's for £100.