I need to weigh in on this topic. There is something people fail to realize. A festival that draws 200-300 (250 for the sake of calculations)........if it only draws that many, then ticket prices will probably be low. Let's say $40 because that is what it was for 2012. Gross profit is $10,000. Reggies is unanimously agree to be the place to hold it. There fee is $1600 and 20% of gross. So now we are at $6400 to pay for everything. Based on past years, hotels average about $1200. Gas for the two if us to get up and back is about $300. Let's just take off $1400 for the sake of ease in calculations. We now have $5000 to pay for bands and all the small costs.
$5000 might sound like a lot, but consider what a band needs to come. An old school traditional metal band is generally poor. Will they pay out of pocket to travel to play a festival with little exposure.....no chance in hell. So any band not in a 300 mi radius of the city will want to fly in. They can't afford hotels either so that's more. So for three unknown bands, our entire budget is gone with no profit to use next year....all based one us being able to get everything for free.
On the other hand, we shell out on a band that will sell out. This was the original plan for 2012. Iced Earth wanted $7500. They brought over 700 paying people to Mojoes. Our one-day ticket was $2 less than their ticket. Many of them would have bought the two-day. We'll just round it to 500 for calculating purposes. Mojoes would have been free would we had that size crowd. Minus backline and costs, net profit would have been $10,000....already double. Would a traditional metal band pay out of pocket to play this fest....yes. They did for VS, Brocas, and Wizard. We would have gotten even more with a band like Iced Earth. Let's say we even assisted in travel cost for some of them and brought Wizard over. Profit for the following year is still $5000+.
Now there is the argument that you true metal warriors don't want to see these types of bands. All the people saying this either didn't come one day (some didn't even come at all) or left before the end anyway and we put the last band on around 11pm. I could have put Wizard on at 11 and IE on at midnight. You still wouldn't have stayed so why would it have mattered?
So we get a free venue, a huge crowd, money for the following year, bigger hype, free publicity, etc. Way better scenario than what happened for 2012 and the situation we are in for 2013.