Sorry to double up on the posts. I almost forgot about this post I read earlier at another (non-UM) discussion forum. It really hits the nail on the head about certain 'marketing' ploys. Heh, PR, more like Pretty Ridiculous most of the time. Here's a c-n-p of the post, and the link reference. Eddie Schwartz is a former Chicago radio personality.
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Why so much nit-picking about a 20 minute segment? Consider the following:
The venue was built for sports, not music.
The fans were there for the game, not music.
Circumstances of a small window in a big telecast make them set-up as fast as possible and hope it all works. There is no real time for a sound check and it probably takes a few songs to get the balance, compression, level controls and all the other elements to come together.
When the music guys feed their produced audio to the TV guys they have to get their part right again with no sound check, unless they do a quick one during commercials and the brief programming before the music starts.
All this was going on in the middle of a rain storm. Give them a break. With all that power and equipment running in the rain, even with proper grounding and safety precautions in place there is still a risk. Unless they were operating on battery, which is inconceivable.
The pressure to get things perfect in a twenty minute window with hundreds of technicians, musicians, and staff working together probably for the first time is another factor to consider.
Maybe it's time to keep the half-time entertainment sports oriented. These pop and retro music acts are all used for demographic purposes and because they will work for those dollars under those conditions because of the tremendous p.r. bump they get.
How about some drum and bugle corps stuff, some football related stuff. A battle of the university marching bands perhaps. Make it relevant to the event. The promotional and marketing geeks have to much say in the production. The NFL should use that time to honor their vets, showcase great moments from the season just ended and get out of the instant concet business and quit worrying about how many millions the TV boys can wring out of the sponsors who think a superbowl spot is a near religious experience.
http://members5.boardhost.com/Crow_On/msg/1170688034.html
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QFT, no?