Dak
mentat
Whether or not we identify the trend is up for debate; but that's a matter of finding sources. I personally do see it, but I agree that it isn't "popular" yet. I think it's merely tending in that direction. The arbitrariness of the individual is simply to establish a precedent for an eventual paradigm shift.
It has experienced political opposition, but this is largely due to the fact, again, that we haven't yet experienced the paradigm shift. Furthermore, I agree that political programs to push anti-individualist agendas are undesirable. Rather than formulate arguments in support of them, I think that trying to open people's minds to this potential shift is a step toward the shift occurring of its own accord. I don't think the revolution (if we want to call it that) will find its origin in programs of political emancipation. It will be a much broader cultural shift, which I'm suggesting contemporary science and technology points toward.
I don't really see political opposition. It's a dream for the state. There's no other manifestation of the collective, and the collective will always require a "chief". Otherwise the collective is so much without a definition as to be irrelevant. Like a P2P network. You could call it a collective, but you can't identify it all, and it's exclusively for the benefit of it's individual users.
I see technology empowering either individuals or corporate bodies (all sorts of "corporate" bodies, collectives. State, business, etc.). Ultimately only individuals act, or direct action via 3rd parties and tools. HFT algorithms are written with specific purposes. While they can get out of control (which, when it occurs, is taken down and then tweaked), this is no different than any other machine when not closely monitored, especially with expansive parameters. This does not negate the individual. It empowers it.
Now that I am thinking on it, the argument that technology is negating the human appears to be a hybridization and repackaging of luddite and marxist ideas: Labor vs technology.
I think the language and the things themselves are changed. If anything, the fluidity of the language reveals that the thing itself possesses no essence. The language certainly changes, but this is because its signifieds are changing.
Language is basically a system of metaphysics. When we say a word, we act as if it points toward a static, stable concept. Language is always changing though, and the uses of words are changing; what this suggests is not only that language is a fluid institution, but also that the concepts it addresses are fluid and amorphous. "Capitalism" does not stay what-it-is.
"A rose by any other name would smell as sweet".