Dak
mentat
I find it very difficult to qualify things like "persuasion" and "performance." I don't see how we can arrive at valid conclusions over their relative importance without falling back on value judgments about which parts of change are the most significant. This kind of qualification strikes me as similar to that which places "facts" above "framing/presentation." I have a hard time extricating these things from one another.
It's a little bit more clearly differentiated to me due to the difference in behavioral vs cognitive therapies (for a parallel example), although it's true that there's always a mix.
As far as Yarvin goes, he's not unintelligent, but I find so little worth taking away that it makes reading essays like this one a waste of time. And I find so much that's either blatantly wrong or poorly written that it makes me question the depth of his critical acumen.
His more recent writing seems to be a mix of assuming his audience knows his corpus and trying to graft it on to the current trends, which only works in certain cases, and the whole thing comes off poorly forced.