- Jan 8, 2012
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As the title implies, what's a good way to go about attracting your first clients in the local scene with a new studio?
The ability to mix / master / record / edit / etc, etc, professionally at a reasonable price is an obvious one, but let's say that's taken care of and now it's time to bring in the musicians. I understand that for a lot of studios (as with most businesses I would guess) the establishment of their customers is most strongly dependent on word of mouth - and that's completely understandable. I would rather pick a studio that has worked with some of my friends / favourite bands than that random guy posting on my band's FaceBook wall regardless of the professionalism or cost, but my current problem is getting a studio to that stage.
Picture this: You have a great product at an acceptable price, but you have no clients yet. What do you do? Where do you begin?
It's obvious that even though one might deck their studio out with the most expensive shit in town, no one will care if they cannot demonstrate their use for it. But let's say you have enough material to show potential clients what your work is capable of. How do you attract your first customers to give your studio that snowballing "word-of-mouth" / "I love this band and the production they got at this studio" momentum?
Thanks!
The ability to mix / master / record / edit / etc, etc, professionally at a reasonable price is an obvious one, but let's say that's taken care of and now it's time to bring in the musicians. I understand that for a lot of studios (as with most businesses I would guess) the establishment of their customers is most strongly dependent on word of mouth - and that's completely understandable. I would rather pick a studio that has worked with some of my friends / favourite bands than that random guy posting on my band's FaceBook wall regardless of the professionalism or cost, but my current problem is getting a studio to that stage.
Picture this: You have a great product at an acceptable price, but you have no clients yet. What do you do? Where do you begin?
It's obvious that even though one might deck their studio out with the most expensive shit in town, no one will care if they cannot demonstrate their use for it. But let's say you have enough material to show potential clients what your work is capable of. How do you attract your first customers to give your studio that snowballing "word-of-mouth" / "I love this band and the production they got at this studio" momentum?
Thanks!