Favorte non-shredder....

Page. He was my first guitar hero, I still love his solos. They're so memorable. Gilmore and Blackmore are also sweet, as is Wes Montgomery. I actually probably like more non-shredders than shredders.
 
Surprised no one mentioned Jorn Viggo Lofstat (Pagans Mind/Jorn Lande) He is a really tasteful player. Plenty of technical chops to tease the guitarist, but also a great feel for note selection/emotics/composition.


Bryant
 
Diamond/Dimebag whatever man, He kicks ass, kicked ass and will always kick ass. He was metal from beginning to the end, died doing what he loved to do. He never made a bad song,and wrote some of the best licks ever. Unlike a lot of guitarists, he was always evolving and experimenting with different things to keep it fresh and real, and always badass. if ony Zack was 1/10th as good as dime when he was 18...