Personally, I don't think Firewind do enough promotion.
Agreed, but its kind of a catch-22, to have the money to advertise you need to be successful, but in order to be successful you need to advertise and get your product/music out there, and so on.
I know its different in Europe at the moment, but here in Australia, metal is the underdog.
The majority of people here listen to whatever is in the top 40, which makes me sick.
Granted, i have quite a few metal friends in this small town, but we are by far the minority.
And even then, the most hardcore metal friends i have only know the names of the bands, and stick to the mainstream stuff like Slayer, Sepultura etc.
Im slowly turning them to the latest stuff tho, Firewind at the top of the list of course!
IMO Gus has the ability to be absolutely huge, i (unfortunately) just dont think that he will become a household name any time soon, especially over here, unless he does a cameo in a 50cent/Timbaland song/video
In a world of justice, Gus would be as well known as Slash was in the early 90's.