for my first post in a couple months, i'll make a "warm", "tubey" comment, that "really cuts through"...
look kids, the Shure sm57 IS AN INDUSTRY STANDARD mic.. it's in
every studio, and in HEAVY USE on practically
every album recorded since it debuted in Shure's catalog... so what the fuck else do you want to call it?? "Ubiquitous product, the use of which is pervasive in the field of endeavor for which it was designed"??
no thanks, i'll stick with "industry standard".
but yeah, Marketing Departments being what they are, the term gets abused in ad-copy.... but that doesn't mean that there aren't many tools/products that are, in fact, standards in the industry in which they are employed.
so the question is, which use of the term bugs you? the over-use of it in grandiose ad-copy, or the matter-of-fact use of it in terms of actual industry standard tools? if it's the former... well sure, you're basically saying that advertising is misleading and over-the-top, no surprises there... if it's the latter, then perhaps you are conflating the two uses in your mind, or you just talk to too many jackasses that love to point out how awesome their studio/outboard gear/mic cabinet is. if both, well then maybe you're just too easily bothered and think about this crap too much.
other than in advertising and on-line forums, i seldom ever see/hear/use the term "Industry Standard"... and both of those are things i find quite easy to ignore.
see you in a couple more months,
And from my experience in the retail world, I've come to despise the corporate description of certain products as "iconic"; seems harmless enough until you hear it used to describe EVERYTHING that could possibly be considered popular :Smug: Also, whilst on the corporate-speak rant, I absolutely despise when the term "reach out" is used to get in touch with somebody (e.g. "We reached out to his office last week"
uke:
