Leaking albums on purpose?

2 things:

1. The goal of advertising, press releases, etc is to get as many people as possible to buy the album in the first week, if possible on the first day. You know who the Arctic Monkeys are? You only know who they are because they managed to pull that off.

2. A band like Tool, while maybe not as well known as Will Smith, is still a lot more mainstream than Opeth. If Opeth tried the closed-lid strategy, many people would still buy it. (Us). But the general public might not even be aware that a new album is even out to be bought, without at least SOME advertising. I suppose you could advertise about the album without letting anyone hear it, but then it's a blind buy and people (besides us) tend to frown on that these days, especially with album costs.
 
I'd also say that in the film world, not giving press screenings is generally seen as a very bad sign and a move of 'no confidence' - that is, it usually means that the studio knows the movie is bad and doesn't want terrible reviews to come out before the film opens. So the very fact that there are no press screenings usually says to people that the movie is going to be terrible. A very small amount of movies manage to get away without press screenings and still make money - most obviously those horrible Vague Genre Movies - but they're a great big exception. I imagine the same would probably end up happening in the music industry.
 
2 things:

1. The goal of advertising, press releases, etc is to get as many people as possible to buy the album in the first week, if possible on the first day. You know who the Arctic Monkeys are? You only know who they are because they managed to pull that off.

2. A band like Tool, while maybe not as well known as Will Smith, is still a lot more mainstream than Opeth. If Opeth tried the closed-lid strategy, many people would still buy it. (Us). But the general public might not even be aware that a new album is even out to be bought, without at least SOME advertising. I suppose you could advertise about the album without letting anyone hear it, but then it's a blind buy and people (besides us) tend to frown on that these days, especially with album costs.

Well said.

Also, I think that the reason that they allow the press to have these early listenings is to get a false buzz about the album, making everyone get it quickly before it turns out to be a really bad album.
 
I should also say the new album from Daylight Dies is fucking amazing.

I will definitely buy it when it is finally 'released' - in two weeks...

I can say for sure that the DD record was not leaked on purpose but I am glad you are liking it.

I think that leaks are an inevitable fact of the current system. If you want your record to be in magazines the month it comes out then hundreds of copies go out before the release date. I think that in the case of Opeth, RoadRunner have gotten very good at embracing leaked single songs and turning them into promotional oportunities but I seriously doubt that they are intentionally leaking records.
Records tend to have a relatively limited 'buzz' time so if something leaks too early then there is potential for the record to be old news by the time it's actually for sale. Because of this an intentional leak would be a serious gamble. A band like Opeth is in a relatively rare position b/c they (deservedly) have an extremely loyal fanbase who will buy regardless but there are plenty of bands that don't.
Tool is actually a good comparison in this regard b/c I think they share a similarly enthusiastic base. I'll also say that both bands have records that I personally enjoy experiencing for the first time while sitting and thumbing through the layout.

At any rate, Watershed is incredible and I bought the ultra-nerd pack from The End.

The new Daylight Dies goes on sale tomorrow so if you dig it I encourage you to buy it or something else so we can continue to make records in the future.

-egan
 
i just got back from the daylight dies release party here in chapel hill.
huh, well it happens on July 12th so I guess you were early.:rolleyes:
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Just curious, why can't the journalists, radio, distributors, manufacturers etc. hear it after the release date? Why do they need to hear it before? Can't the advertising occur after the release?

i think its so they can make a review before the albums out, because if its good, it could sway a few people on the fence, perhaps, just my opinion

btw i also think roadrunner faked the moon landings, just to get people to buy opeth, think about it, city on the moon?
 
I can say for sure that the DD record was not leaked on purpose but I am glad you are liking it.

I think that leaks are an inevitable fact of the current system. If you want your record to be in magazines the month it comes out then hundreds of copies go out before the release date. I think that in the case of Opeth, RoadRunner have gotten very good at embracing leaked single songs and turning them into promotional oportunities but I seriously doubt that they are intentionally leaking records.
Records tend to have a relatively limited 'buzz' time so if something leaks too early then there is potential for the record to be old news by the time it's actually for sale. Because of this an intentional leak would be a serious gamble. A band like Opeth is in a relatively rare position b/c they (deservedly) have an extremely loyal fanbase who will buy regardless but there are plenty of bands that don't.
Tool is actually a good comparison in this regard b/c I think they share a similarly enthusiastic base. I'll also say that both bands have records that I personally enjoy experiencing for the first time while sitting and thumbing through the layout.

At any rate, Watershed is incredible and I bought the ultra-nerd pack from The End.

The new Daylight Dies goes on sale tomorrow so if you dig it I encourage you to buy it or something else so we can continue to make records in the future.

-egan

Hey Egan -

Congratulations on your new album.
I will ABSOLUTELY be buying it when it comes out.

Curious how you feel as an artist when people are reviewing/listening to your album months in advance?
Does it impact you financially? And if so, shouldn't labels be held accountable to artists when this happens?
Do you see it as an opportunity to build your fan base?

Bottom line: I don't think downloading is going away.
But like most TRUE music fans, it's important to me that artists get paid at the end of the day.
Otherwise, we can ALL kiss future good music goodbye.

Thanks for the post
 
Why? In fact, i think this is exactly what we need to do. Erase money from the equation and we will weed out all artists who aren't in it for the art.

I'm pretty sure like most of us, you have a job - unless you're still living under daddy's roof?

We all need to pay the bills somehow.
And - if you're gonna do something crazy and career-limiting like form a doom-death metal band - then DAMN RIGHTS you should be rewarded if you produce something amazing.

I'll say it again - duckets should be raining on your head like there's no tomorrow. And the last thing you should do is apologize for your success...

P.S. You think the Beatles were in it for the 'art'?
 
Hey Egan -

Congratulations on your new album.
I will ABSOLUTELY be buying it when it comes out.
I download a fair bit, but I should also say I'm a huge consumer - thanks in large part to the 'demoing' abilities offered in this new digital age...

My personal ethic is - if it's good, buy it. But ONLY if it's good. I've uncovered many gems (and dodged a few bullets) using this method.. :oops:

Curious how you feel as an artist when people are reviewing/listening to your album months in advance?
Does it impact you financially? And if so, shouldn't labels be held accountable to artists when this happens?
Do you see it as an opportunity to build your fan base?

Bottom line: I don't think downloading is going away.
But like most TRUE music fans, it's important to me that artists get paid at the end of the day.
Otherwise, we can ALL kiss future good music goodbye.

Thanks for the post

Glad you like the record.

Like I said, I see leaks as an inevitability. Personally, I think it would be a waste of energy to get upset about a record leaking. Every label I've dealt with draws a much harder line of course. I think that in the case of 'LttL' we were more upset about the track titles being wrong on the leak than the fact that it leaked.

FWIW I have never received a royalty check for record sales. Most of the bands I know (including some quite famous ones) have regular jobs. What I hope is that folks realize that we have to sell records in order to get to make another record --that we will sell enough records to justify getting to tour tour Europe again or make another video. etc.

Obviously more people hearing us is great. I'm always excited to know someone likes something we did as I've put years of my life into this. My hope is that the increased listeners and lower buying % balance each other out at the end of the day.

Again, very glad you like the record.

egan
 
Why? In fact, i think this is exactly what we need to do. Erase money from the equation and we will weed out all artists who aren't in it for the art.

we cant all be dan swano and work in a music store while doing art hahahaha, some people need the money too bring joy to others, like opeth brought to NA when they came here hahaha
 
I'm pretty sure like most of us, you have a job - unless you're still living under daddy's roof?

We all need to pay the bills somehow.
And - if you're gonna do something crazy and career-limiting like form a doom-death metal band - then DAMN RIGHTS you should be rewarded if you produce something amazing.

I'll say it again - duckets should be raining on your head like there's no tomorrow. And the last thing you should do is apologize for your success...

P.S. You think the Beatles were in it for the 'art'?

Beatles were certainly not in it for the art, but I personally couldn't give a shit about them.

Your problem is that you view the creation of art as a job or career - rather than.... well, the creation of art.

Someone said before artists need more money. I'm pretty sure that if Van Gogh was getting paid a lot for his works, he would be stewing in luxury rather than cutting off his ears and creating masterpieces.