It's not the conclusion I disagree with but the fact that the article was pre-constructed with it in mind. So instead of methodically looking at the facts, the history, the psychology and economics of a type of literature centuries old and drawing a conclusion, it becomes an mere argumentative piece not to be taken too seriously. It's a well argued and researched piece for its length, but it's cheapened by throwing all the described behaviour in a box
Why do girls buy these magazines? Could it be because they're insecure, lack an identity and defined goals? How did this happen? What effect has the psychology of advertising on readers? Could women's magazines play a constructive role like they may have done in the past (we'll never know - the article doesn't even consider it). How did the magazines even come about in the first place and why? What useful social and cultural role could they play? (Yes, intelligent articles for a start, but would they sell?)
It's not as simple as 'rejecting falseness' and returning to 'reality'. I'm not an expert on the matter but i'm sure that any 18th century women's magazine would contain detailed descriptions of latest Parisian fashions. The cause of the content wasn't consumerism but a logical reaction to the social position of a woman of the time - to survive they had to find a husband who would support her and fend off social rejection; they needed to dress fashionably - they had no choice. The suggestion that they reject the falseness of materialistic fashion and wear whatever they wanted would be absurd. Not much has changed - women have to dress a certain way to find work and attract men, and the corporate advertisers take advantage of this. Materialism is the product, and a logical one, and not the cause.