If you do this, it's very important to high-pass your reverb unit because your low-end can get muddy in a flash.
I don't commonly do it. If I want some ambiance on the kick mic, I'll get it off my drum room mics (I normally set up 3 of them). There's just something crap sounding about artificial kick ambiance. However, I was forced to do it very slightly recently on the Recalibrate the Solar Wind Generators track I mixed due to lack of any drum room mics.