why does beer taste better in a 40 oz

Yeah i usually buy budweiser 40 ozs..... Or steel reserve(which is malt liqour)... But bud tastes better to me in a 40... Its all mental i know, and has nothing to do with actual quality..... And i dislike draft, except at club hell where draft is 50 cents.. that i love!
 
If I'm gonna drink a 40, I way prefer malt liquor. And, a single 40 is enough to kinda fuck you up if you get one of the stronger malts.

I think maybe I like 40s because they are marketed to urban blacks and therefore, as a white suburban kid, to me.