It's great to get your message with the click of a button across people from all over the world, but I don't think that most people who have added you on myspace/facebook/twitter actually are fans of the music and the band, despite the fact that it says they're a "fan" according to facebook.
It's funny that you mention that.
Did Borknagar signing with Indie Records have anything to do with the decision to scrap the official site and move on to social media? Because exactly the same thing happened to Red Harvest.
They had this huge website called redharvestplanet.com, run by fans who were in direct contact with some band members. It had everything, the usual stuff like bio/discography, but also a lot of cool fan photo's and reviews, merch photo's, tour archive, fan mail and guestbook entries dating back 10 years ago etc. etc. It was a perfect example of what a band website should be like, in my opinion.
Then they sign with Indie Records in 2008, and the website disappeared!
I, as a die-hard RH fan, would have definitely wanted to chip in a few bucks to keep it alive if they had at least told us in advance they were planning to take it down
It really doesn't make any sense. I became a fan of that band solely by browsing that site for hours every day and checking everything out, to get to know more about them (and that was even before I knew I was gonna see them when they toured with Arcturus, in 2005). The band's or label's decision to delete everything is really just shooting yourself in the foot by preventing new fans to get to know you more, because there is no way a myspace/facebook/twitter/wikipedia page can be as informative as an official website with a decent archive (worth mentioning: that's something that the Borknagar website has always lacked, as far as I remember).