in today's society i would guess that was a backlash for more more more more more logos
dudes, i don't know what to say. i'm beaten. you're right, it's impossible to find clothing sans logos and then when you do, everything is like one micro-layer of quasi-cotton covering your quivering erogeneous body. every shirt i feel decent in is basically falling apart at the seams. if i felt comfortable in any shirt made after 1995, the shit would be falling apart at the stitch TWO DAYS after washing it for the first time!!!
thus, i wear shirts i barely feel good in (thus, covering my deficiencies up with a sweat hoodie i can't fucking find) for weeks and weeks, afraid to wash it and risk changing the entire physical make-up of the motherfucker!