Well, as Alexi said in a recent Soundi interview:
(interviewer)
... what kind of sponsor contracts you might have ... I deciphered that one of your sponsors is Fallen, the clothing brand?
Alexi:
Yeah right ... but like the things with instruments, these things come from being friends with certain people. The owner of that company is Chris Cole, one of the world's most famous pro-skateboarders, and he wanted our Reaper-logo on his decks with some white V-guitar. He has also used our music on his videos. From there we get shoes and shirts ...