Industry Standard...

[Morgan C]

GERMAN ENGINEERED WORLD CLASS WARMTH AND CLARITY FROM THE PUNCHIEST INDUSTRY STANDARD ASSEMBLED IN USA MICROPHONE THAT CUTS THROUGH THE MIX, NOW WITH ADDED TACT

Fixed!

 

[jeid]

Glad I'm not the only one that gets wound up by this.

 

[Skinny Viking]

GERMAN ENGINEERED WORLD CLASS WARMTH

there is nothing warm about anything made in germany

 

[vespiz]

This/last years annoyment was "Game Changer". Every manufacturer came out with one.

 

[FIXXXER]

anything that includes the words "warm" and "tubes"

 

[Skinny Viking]

my tube is pretty warm

 

[Limak]

You guys are looking too much into ,,Industry standard" phrase. It's actually important and meaningful one and is there not just to annoy you. For example if Integrated Chip manufacturer writes into the datasheet of their newest IC that it's ,,industry standard" then it means that it's in package that is used in general in the industry, or has standard pinout and so on. Same goes with your audio gear and it's not stupid of for example Behringer to write that, cause they have full right to if their gear is compatible with industry standards(and from what I know it is, it fits into standard racks, it works when you plug it into standard connection sockets). The audio quality and durability is whole different thing, don't misunderstand those things.

 

[Pedro Teixeira]

industry standard doesn't bother me that much. It's the "World Class Studios or Facilities" that get me

 

[MarcusGHedwig]

How can you guys forget "organic?" And from my experience in the retail world, I've come to despise the corporate description of certain products as "iconic"; seems harmless enough until you hear it used to describe EVERYTHING that could possibly be considered popular :Smug: Also, whilst on the corporate-speak rant, I absolutely despise when the term "reach out" is used to get in touch with somebody (e.g. "We reached out to his office last week" uke:uke:uke: )

 

[DanLights]

Warm rich low-mid-highs that cut through the mix thanks to the classic tone of the.... British preamps?? What the fuck do they do, change all the z's for s's? Does make sense, it would "smooth" the tone up

 

[midget donkeys]

I worked for two years on a team developing a product. I then read press releases in online articles that listed some special feature that I was unable to figure out what it actually was.

I showed this to the other engineer on my team for the project and neither of us could figure what the marketing department was going on about.

 

[Skadsson]

"creamy guitar tone". Yeah, creamy. That's how some people would describe their turds in front of a doctor, but certainly not a certain guitar sound.
My 2 cents.

edit:
I'll second the marketing bullshit, since I work as an interpreter part time for a German company in the marketing and consulting area for education programs. What always pisses me off is how they simply make up and invent new words. I have to translate all that BS. I always try to figure out what they're actually saying and then replace these abominations with proper words.

That's when creativity simply goes wrong - don't fuck with language.

 

[egan.]

I think all of those phrases are fine (except Kyle's) when used in an appropriate context. Abbey Road for example is "World Class." The U87 is an industry standard -- both common in it's use and often referenced as a measuring stick for other mics.
The problem is that marketers use those terms to sell stuff and then regular guys incorporate them into their vocabulary (based on the marketing) as synonyms for the word "good."

I think some of the other BS descriptions are a combination of marketing garbage and trying to communicate with layman. I once had a 45 minute conversation with a guitarist trying to dial in a lead tone where he just kept saying he wanted it "tubey-er." 3 heads (and 5 channels) later I discovered what he really wanted was the neck position. Same thing with mic pres. "Creamy" almost always means low mid coloration but that doesn't sell mic pres. Etc. Etc.

 

[Chris_P_Critter]

it's industry standard to say industry standard.

 

[Gnarls Bombski]

When some one describes the tone of a marshall mg being creamy, thick, juicy , tangy, and even pineapple.

 

[abigor731]

warm is cool cause in my local dialect warm also means "gay", i have to giggle everytime i hear it

i hate "cut through the mix" the most
especially with cymbals

 

[Mago]

Brutal Death Metal

 

[timislegend]

That is so damn subjective though, and sounds super cheesy to say.

"Can you reamp and get us a world class guitar tone?"

^^That phrase really tells me nothing.

agreed.

 

[timislegend]

i also have been getting really tired of the word "epic" being used... i hear it about 40 times a day with bands and fellow engineers.


lord of the rings is epic ...not the taste of your stupid bagel!

 

[DanLights]

And when ANYTHING over 7 minutes is a "7 + minute epic" like smashing a shitload of riffs together and a long ambient section in the middle makes it an "epic" cause the little clock says so