Not getting it actually. Too expensive, too little reason to buy one. I hate talking on the phone and why would I want an iPod with a max capacity of only 8 gigs? I've already maxed out my 3rd generation 40 gig iPod, and the current 80 gig model isn't nearly enough capacity if it were to be used for its intended purpose of music, movies, games, and data storage on the go.
And if I want to surf the web on the go, nothing beats my MacBook.
When they come out with a 500 gig iPhone that costs $200, count me in.