Please let me know what other option there is for $479 that gives me an 80Gb Mp3 player which also does video?
No matter how much you don't like apple, the unfortunate truth is Ipods are the cheapest.
The only things that really compete are the Irivers which are like, half the size and more expensive? Creatives options are pretty limited these days too.
Ipod lacks EQ it just has all presets, and unless you have great headphones the presets stink. I much prefer my creative.
Edit: Yes, I know it is a mp3 player so sound quality lacks already and most people don't get mp3 players for the sound. But I prefer having the option to change my sound to what I think is a better. That an Ipod is made by Apple, so it loses there too.