And I frankly don't buy that you can from 15seconds. If you really can, I'm starting a cult that worships you right now.
I was wrong about the number of seconds on Amazon. As Lance and others have pointed out, it's up to a minute or two. But that's not my only source. I'll buy a track from iTunes to see if I like it. Or Amazon's new digital download section, which is growing steadily. A couple of weeks ago, I bought a download of the Beach Boys
Endless Summer album from Amazon because it was only $7.99. The album was out of print and at least that much from Marketplace sellers. So, because there are no lyrics or artwork to speak of, I bought it as a download. (I used to listen to it when I was a kid back in the early to mid 70s and I had a hankerin' to hear the Beach Boys. Sue me.)
But lots of people have nailed it:
There is ample opportunity to hear a lot of an album before you buy it -- from iTunes, from Amazon, from CDBaby, from MySpace, from friends.
So maybe you can't decide in a couple of minutes. Search out the band on MySpace. Or their record label's page. Or iTunes. I'm willing to bet you'll be able to hear 25% of an album by that point in time. If you still don't know if you like it or not, I think two conclusions could be drawn: (1) You
don't like it, so you shouldn't buy it, or (2) You haven't a clue how to judge what you like or not.
Me? I listen for vocalists (their tone, power, how they're recorded) and guitarists (again, their tone, their riffs, how the music is recorded). I can tell in a song or two if I like the band. How? Three decades of experience with music, and knowing who I am and what I like. It's that simple. I do it all the time with my MySpace page. I get Friend requests daily from bands around the world. I click through to their page and listen. If I like what i hear -- based on just a few seconds of listening, or looking at who their friends are -- I approve the friend request. It's that easy. No degree in physics is required. No advanced training in psychology. I know what i like.
That holds true when I buy CDs. Believe it or not, I sometimes buy based on the cover art alone. No need to hear the music first. I dig the artwork because I respect the artist (Mattias Noren, for example. Or Travis Smith. Both are brilliant). When the CD arrives, I'm often blown away by the music.
Sometimes, I buy based on what Ken Golden has written in his album descriptions. I trust Ken's taste in music. Ditto for Lance. If it's on Lance's label, I know it's good. So I buy based on who recommends the music. I trust Lance. I trust Ken. Neither has steered me wrong over the years. Not once.
Sometimes, I buy based on what I know about the band's label. I know what stuff sounds like on Century Media. I know what stuff sounds like on Nuclear Blast. I know what stuff sounds like on SPV. Or InsideOut. Or Sensory. Or Nightmare.
Sometimes, I buy based on reviews in magazines I trust: Classic Rock. Mojo. Uncut. BWBK.
Sometimes, I buy based on a freakin' whim. I think, "I'd love to hear some new music. Why don't I try..." And, with a dash of this and a pinch of that -- taken from the above Murph's Fool-Proof Steps To Buying an Album -- I make a purchase.
I did that this fall when Glenn announced the bands for next year. I bought every album from every band I didn't already have in my collection. Sight and sound largely unseen. Why? Because I trust Glenn's taste in music. I know he wouldn't recommend shit for ProgPower USA.
So I guess what I'm saying is that given who I am, what I know, who I know, and what I like, I see ample opportunity to hear as much of a band's music before I buy it as I could possibly need. Even then, I don't always feel the need to listen first. I often like to buy based on trust and then feel pleasantly surprised later on.
NOTE: I apologize for being too passionate about this subject. I don't mean to be disrespectful to anyone. I'll just bow out of this thread and let cooler and wiser heads prevail.