Facebook Inc. (FB) was sued over allegations it systematically intercepts its users private messages on the social network and profits by sharing the data with advertisers and marketers.
When users compose messages that include links to a third-party website, Facebook scans the content of the message, follows the link and searches for information to profile the message-senders Web activity, violating the Electronic Communications Privacy Act and California privacy and unfair competition laws, according to the suit.
The practice compromises privacy and undermines Facebooks promise of unprecedented security options for its messaging function, two Facebook users said in the complaint filed in federal court in San Jose, California.
Lawsuits against Internet companies and social networks are multiplying as use of the Web balloons and users become more aware of how much personal information theyre revealing, often without their knowledge. Google Inc. (GOOG), Yahoo! Inc. and LinkedIn Corp. (LNKD) also are facing accusations of intercepting communications for their profit at the expense of users or non-users.
Invasive Scanning
The scanning is a mechanism for Facebook to surreptitiously gather data in an effort to improve its marketing algorithms and increase its ability to profit from data about Facebook users, Michael Sobol, an attorney for the plaintiffs, wrote in the Dec. 30 complaint.:Spin::Spin::Spin: