Article on CNN Money.com
Few things worth mentioning:
1 - Why the move to Brooklyn, NY? I can't imagine the increase in overheads, but it's got to be some personal reason maybe
3 - Novembers Doom. Poised to become the flagship band for The End perhaps?
1. I believe he moved there for his wife. She was attending university in Utah if my memory serves me correctly.
3. Unless Novembers Doom begins to conform their sound to Slipknot's they won't be carrying any company on their shoulders.
Overall a good article, a little pompous though. These business advisors are offering suggestions as if every pimple faced teenager on a skateboard is pumping Agalloch through their Ipod. While Metal music does seem to be increasing in popularity, it is far beneath the reaches of profitability. Hell just look at all the chaps who have collections comprised majorily of mp3s. The 1% of sales from the digital medium statistic says nothing about the marketplace. The target customer can not be accounted for, the average bloke accesses his music via torrents, ftp servers, and the like.
Article on CNN Money.com
He says he was struck by the large number of international bands on the label. "I was thinking it would be really neat on the Web site if you had a world map that showed where all the bands come from," he says. Katsambas nods approvingly and writes down the suggestion.
No. What I need to be able to have is the ability to navigate through a website without a clusterfuck of options. I'm on your website for one simple reason, to purchase albums, not for a geography lesson.
Article said:
"When I go to the Web site, I'd like to be able to find out more about the bands," says Levy. "If you have bands that are really motivated, you should make them create more content for your site. You've got the kind of audience that really wants to know more. You can create original content like audio interviews, or just Q&As, or open up the Q&As to the fans."
There are 1001 different websites/forums that offer this, I fail to see how this would inflate profits?
Article said:
It can't be that your audience is so alienated that they don't shop in stores and go places."
Nope. I really do not gandervant(sp?) anywhere. I can't stand hob knobbing with blue haired cretans at Amoeba Records, or spiked wrist wankers at the local Tower Music. Andreas best bet would be to open up a stand at the local fests ala HC, Chicago Powerfest, ProgPower , yadda yadda. Though I doubt that the sales would make up for the cost of an airline ticket.
There are a hell of a lot more opportunities in NY for a business like TER ... and from the sound of the article and their plea for ideas ... they are actively searching for them.
Creating some kind of local "scene" around their operation I think would be the best idea. It speaks volumes to the overall worldwide community and would keep the current customers loyal.
Not to mention all the free PR when anything would go down there.
But of course if the people involved in the business are not the "social" type ... it would involve getting someone / partner that could make it happen.
Yes. This could work, but seriously, UGH. I'm not sure where Andreas heart is at, but I for one wouldn't want a store front that attracts a bunch of scenester faggots looking to latch on to the next big fad.
