"Brilliant" based on what data?
In a few months that will be the Gillette ad, no one will give a shit.
I don't have an opinion either way on cultures but human behaviour as a whole is the most interesting part of this ad for me. Watching humans react is hilarious, sad and too often entirely predictable. Like so many other ads that have caused outrage this ad will be studied and analysed by advertising gurus and self proclaimed behavioural experts who think they understand humans and many of the elements will be used in future advertising campaigns because advertising companies know how effective it is.
#MaintainTheRage
#WeWillRageAgain
Culture is the boundary most people behave within, and reactions like yours are as predictable as reactions like mine. In this instance I think this advert will be valuable in learning what not to do in the future, much like the sexist adverts objectifying women to sell men beer.
In the end, the popularity of beards has hurt Gillette more than anything else. They had to drop product prices by like 15% a few years ago, apparently in large part due to this. #Culture