I got into Opeth in 1997. I ordered the US versions of Orchid and Morningrise based on going into an internet chat room, saying "I like Cynic... are there any other bands like Cynic?" or some such, and some random person says "Opeth", and that was pretty much my investigative process.
I remember after Terrorizer had the advertisements stating that "Everything Dies" would be out in March 1998 (or had the title already changed to My Arms Your Hearse by the time a release date was set, I forget...), so starting in March I was calling up every mail-order company I had a phone number for and starting to bug them about that album. "Do you have it can I order it I need it now now now now now!"
As I recall, the album wasn't actually carried by any of the mail-order companies until August or so, so I wasn't so popular with those people for a few months. Or maybe I was, I bought a lot of stuff around that time just to be all experimental and stuff.
How many of you guys call up a mail-order these days and say "I can afford three CDs, what do you recommend?"