Coming from someone complaining about "wank customer support". Heheh. Maybe you should leave the mp3 players to people who can handle them, gramps. I have owned two iPods and neither of them has ever had any kind of "breakdowns", and the battery life thing is total bullshit. Yes some Creative players did 20 hours instead of the old iPod's 12 (current ones have 20 hours), but the stories about how iPod batteries die quickly and then you have to pay Apple 50 bucks to have it replaced are just ridiculous. I used my 20 gig iPod for about 2 years straight for several hours a day and the battery life on it is still fine. It's not the 12 hours it used to be but more than enough to listen to it all day without running out of juice.
Like I said, in the end it depends on what you care about. If you care about keeping as much money as possible in your pocket then the iPod is not the best choice no. But claiming that the extra dollars simply go to "fashion" is just retarded. The iPods are far smaller, lighter, sturdier (with the downside that the battery is not user-removable) and have a better interface than any of the Creative players I've used/held.
iPods are quality well engineerd and designed products. Even if they are a little overpriced and there may be players with better price/feature ratios. That doesn't make iPods useless fashion accessories and neither does it make people who buy them 'saps' who are too stupid to do a little research before buying an mp3 player. I did my research, and guess what, I happen to like the iPods better than any other player I've tried and am prepared to shell out a little extra cash for that.