I thought you had double majored or at least minored in it in undergrad. You do know more than a lot of philosophy majors so no one is completely off base in guessing this. I have respect for cultural phenomena broadly speaking. I use something approximating Maslow's Hierarchy of Needs to assign importance. The things at the top of the pyramid are nice, but it's the base that I would deem important - maybe important isn't the right word. Vital? Producing and consuming products of culture are the capstone. Worthy goals and things that enrich life to be sure, but many can still live a happy life without them, and many a person chases the capstone while neglecting the foundations.