Sociologically, women pay more attention to lyrics than men, but I don't mean that as anything personal.
haha that's kind of true.
I'm a girl and I pay attention to the lyrics.
BUUUT, this is what I say. I really like it when metal bands can make great lyrics, whether they be angry ones, gory lyrics, sad lyrics, or just meaningful lyrics. If I want gory lyrics...they have to be well written. Cannibal Corpse does not have well written gore lyrics, their's are just stupid which is a real big turn off for me actually...but I don't like the brutal death metal so it doesn't matter, if I liked their sound though...I probably wouldn't listen because they seem so stupid lol but any other band I would still listen to them if I liked the sound but not the lyrics
anyways, I like it when lyrics make sense and when they have good meaning behind them or when bands have a great way of saying things. Though, if a band does not have the best lyricists, I do not stop listening to them of course.
The only time I don't listen to a band because of lyrics is when the lyrics are anti christian. Yeah, I'm a Christian and I prefer not to hear stuff that's anti christian but that's a totally different discussion
soooo....what I'm saying is this, lyrics are really important, but if you aren't the best songwriter I will still listen...just that I guess being a girl, I still look at the lyrics and want to find something behind them whether it be anger, sadness, or whatever.