Agreeing with Ozz. I feel like women in particular, but society in general thrive so much on group social activities or events that aren't worth the effort you put into them. So much of it boils down to people reinforcing their ego through proving to themselves they're better in some way than people they don't even know or care about. Generally through high maintenance activities that leave you wondering afterwards "So much effort... for this?"
I think I read a quote somewhere that people who make their lives excessively busy, noisy, crowded, etc. are just creating mental interference so they can feel more alive and not have to face their own mortality.