Yeah the gang shouts they do last, it's like a ritual, the rim table is cool tho.
I can understand the mentality of containing it... it's lame and desperate to give everything away and blaze the album beforehand... unless you sincerely have an epic album in the works and can confidently create enthusiasm... but I think one or two words to describe the music (not just 'amazing' but to describe it) would give a sense of mystery, which is better than nothing at all. It's different tho they gave away the artwork colour this time.