This band always sounds like an extremely derivative version of something that is currently popular in the hard rock / metal genre. I can understand when bands start out that way, but Trivium has been a major label band for over a decade. Seriously, no two of their records sound like the same band, and not in that awesome Faith No More kind of way. The good to great production on their records is the only consistent thing I can see about them.
Its kind of unfortunate too, I saw them on a fest once and they were enthusiastic, capable, and above average performers imo. All I can think is that one of them is the son of a label owner or from a filthy rich family that has crazy entertainment industry friends.
I can think of 5 metalcore bands from this era of groups that were more original and consistent than this but broke up or somehow couldnt sustain.
Also this video is goofy, and I dont think that was the intention.