Unfortunatelly sick music sells these days, anathema's music is not sick at all so if they want to make money by changing their name to something else, it won't help because they'll still be anathema.
I kept wondering why they don't make albums like they used to, but lately I realised that every album is unique in its own way. If all their albums were like silent enigma ... what's the point ? they would just be another commercialized band. Anathema evolved quickly from a heavy doom-metal band to something else without hesitating to do so (cause of the money perhaps), good or bad I personally like it.