Not a cultural thing (it would be a cultural thing if it were the Chinese). Definitely creepy, zero doubt about it.^ Noted.
As a damn manager id like to get less creepy viber msgs from our customers but it cant be helped.
Indians are damn weird, every time i finish a job for them and let them know on viber or via email, i get a reply "Thank you my darling" or even worse "Thank you my love"
Idk if its some cultural thing or whatever but it creeps me out and everybody in the company jokes about how im gonna become an indian bride.
Also, 10/10 would attend Maja's Indian wedding.