Most tours down this way now include New Zealand and Japan so they have worked out that there is the potential for more gigs and more fans but there is still a risk many are scared to take. Festival gigs have helped convince some bands it's worth coming here, getting away from winter to our summer has convinced a few as well. But the interesting thing to me is how many lesser known/popular bands are touring because playing smaller venues is really becoming popular here..
We get some bands doing side shows to festivals too which is a good deal, however there is a few festivals that actually make bands sign exclusivity contracts that stop them playing side shows, which sucks.