Fucking LOL, man
You tagged me as a "graphic designer", by the way - I merely claimed to be well-versed in the principles of corporate vid.
I can't work out whether you genuinely don't get it or you're just trying to get a rise out of me.
Only one of my samples used any form of effect, simply because sometimes shiny things fucking rock. Have you looked around the web lately? Take a gander at the banners and ads on the Nuclear Blast site, say - hell, look at most album covers too. A time and a place for everything, and if you open your eyes you'll see shadows, glows, reflections, extrusions, distortions and transparancies everywhere you turn....
...and all of this is beside the point. A good logo works on multiple levels, at varying sizes, and - preferably - to differing degrees of completion, eg. a design composed of both pictorial and textual elements can provide instant brand recognition using either alone. All the rest doesn't matter, whether you then make it glow, fade, paint it with a pyschedelic vomit tornado or make it bounce about the screen doing a kind of lindy hop.
You also seem to feel that once a design is done and dusted, the source files should be locked away in a vault and left there as sacred, only ever to be retrieved again after performing the necessary purification rituals and unholy invocations "when the stars are right". In reality your master PSD or EPS is a base template you'll return to as many times as you have applications for the logo - it's a means to an end, not an end in itself.
Also, you
fancy Lord K.
But thanks for the giggles