man i really need to stop getting excited about Opeth music videos.
How come PT's visuals come out looking so great but every single Opeth video since TGC is "performance footage + random goth imagery"...and fuck, this one makes even less sense! you've got the band playing on a modern stage setup, complete with amps, mikes, lighting, etc...inexplicably cut with arbitrary "artistic" footage from a different time period! what the fuck!
Here are a few tips for whoever the fuck is doing marketing over at RR - number 1, stop editing the fucking songs. it completely misrepresents the band. This is something that's plagued bands with "marketable" singles for decades - people think "Oh, this song has some nice vocals, and that guitar solo is pretty cool", buy Watershed, and surprise! a fucking death metal band! This is NOT the way to build a long term fanbase. People buying the album after hearing this version of Burden are going to be in for quite a surprise - and I'm not saying they'll all hate the album and throw it out, but WHY would you portray Opeth as a guitar based classic rock-y sounding band when they simply AREN'T? 'cause that's what this video does.
Number 2, let's just completely cut performance footage from future Opeth videos entirely. Opeth's music is complex and arranged so well that it's like watching a film, with scene changes, new characters, etc...so make a fucking video that does this justice! Hell, if you can't craft a compelling storyline, at least give me some interesting design work like Tool does with their videos - which, by the way, use uncut tracks.
Someone at Roadrunner needs to take a fucking marketing class and realize that for this kind of product, a typical music video simply isn't going to cut it. Opeth has never and never will be a radio/TV act - RR is simply pouring money into an advertising format that isn't going to be effective for anything past generating a CD sale. For a band like Opeth, this lack of long-term thinking is a waste of time, effort, and money...completely inefficient, and completely wrong for this type of band. they ain't fucking Trivium - stop trying to sell em like they are.