Exactly. I mean, is it that hard to come up with a reason for some dude to be running around hell killing shit? I mean, games have certainly borrowed imagery from Inferno before, but there's no reason to use the entire thing, especially when you have to FUCKING CHANGE IT AROUND. It's just a tool used to sell copies. I refuse to play or look into the game, because I think what gaming needs is more new IPs and more creativity, and I can't think of anything less creative than a series based around cloning a successful game and somehow twisting it to have some relationship to a classic work of literature. Gay.
Also, I've lost interest in Borderlands. Definitely not a good single-player game.