Mini-rant here;
I despise, and I mean truely despise, bands that create a new genre just to try and seem more extreme than the previous band.
Example: death metal lead to the genre brutal death metal, which is really just heavier, louder death metal. However, this lead to the sub-genre ultra brutal death metal, which is just a little bit heavier. Still OK, there are even some bands which actually fit the description (wormed anyone?)
but, today, I came across Ultra Brutal Gore Death Grind. Seems just a bit over the top to me.