Onder
Active Member
- Apr 10, 2006
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The beauty of this marketing strategy (and Gillette is obviously not a purveyor of this) is quite simply that the ad has a bigger impact and reaches a lot more people. It provokes a reaction and even people picking sides in the presented argument. This makes people share it and more people pick sides and all that. Nothing is resolved, of course, by the reactions, and the argument might be completely made up or altered intentionally to provoke more reactions in the viewers, but everybody suddenly talks about [insert random company]. As more companies use this strategy, reacting to these ads will be similar to clicking a "YOU WON 5 MILS CLICK HERE" button on the internet.
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