The fact is Metallica Inc. is actually one of the biggest acts in the world and has carried having the biggest tour of the year or been in the top for years now.
BTW-they aren't a metal act; they are a hard rock act relying on the reputation of their past for street cred. Kind of like Eric Clapton using Derek and the Dominoes to promote his adult contemporary career he's been running since the 70's.
Here is a sad, cruel fact: If Metallica was all about the metal, they have lots of sway in the industry. They can put put horseshit and the record industry would back it, no matter what. So why don't they put out a back to their roots thrash metal album and bring it back into prominance? Something like an authentic Bay area classic thrash album that will push other related bands again? You know, melodic, speed, and crushing solos? They can do a mini tour with some old favorites, such as Testament, Flotsam and Jetsam, Exodus, among others. The tour is not even necessary, but if they were true \m/ they would have put out a true thrash album, because they have the power to, but they are fucking sold out as of a long time ago and fucking faggots are still waiting around for them to do something good again. Fact is there are other bands doing just what people have been waiting on Metallica to do for 20 years. They deserve the press and the sales, not these fucking talentless, washed up plagiarists.
Again, Metallica has the power to bring hard metal back into the forefront of music, but they turned their backs on it, and so should the fans do to Metallica. But no, that's why Metallica fans are faggots.