I'm not sure how my post suggests a level of "naivete".
What I was suggesting was, labels put out DigiPacks to create the illusion of offering something special, so they can sell more product. My question was, have they misread the market?
The results of this poll, and the comments people have offered, would suggest there are a few groups of buyers:
1. People who perceive DigiPacks as having additional value, and are more likely to buy the release because it was packaged as a DigiPack
2. People who won't buy DigiPacks, even if that means not having the CD
3. People who wait for the jewel case release
If business has correctly measured this first group as being larger than the second two groups, than they're maximizing profit. If they've misread the size of these groups, than they may not be.
Keep in mind, while the costs of producing a DigiPack may be less than producing a jewel case, the costs of two different production run formats (most CDs released as a Digi, also get released as jewel) is going to be higher than producing only one. And if they're not selling more product because of the Digi release, and they're delaying cash inflows because a certain market segment is waiting on the jewel version, than they're damaging their business.
Zod