New interview interesting bits:
Alexi says the album is better than AYDY and Blooddrunk.
It seems the people who listened to the album see it as 'commercial', 'mainstream'... I don't want to get scared just yet, let's wait and see.
Alexi:
"We have nothing against selling albums."
Some people will translate that as
YES, we sold out purposefully...
Alexi says you're stupid if you think "making metal music 'bigger'" is wrong. I will say
no comment at this point.
Was It Worth It? is said to be the most commercial track on the album. That I am 'happy' to hear, because it did sound the most commercial Bodom ever on the trailer. We don't want easy accessability to the metal that's obvious.
I realize sometimes easily accessible (plain good sounding) music is confused as commercial which is not necessarily the right term always.
Why can't anyone ask about the music with some depth. Something like: "Describe how the spirit of the music has changed in comparison to the older albums, what elements are different, what kind of vibes the new songs have, is there any mythology left in Bodom like in the older albums or have all the titles just become symbolic?"...
I actually have no problem with symbolic titles such as Hellhounds On My Trail, because you can relate it to whatever you feel.
I am encouraged by discovering they use keyboard choirs in WIWI. Maybe
Roundtrip to Hell and Back is the new slow song and they use some haunting choirs on it.

So far it seems they didn't bury one of their best elements for this album: the keyboard backgrounds.