Based on what I could read before stopping, he seems to want to make conclusions more complex in order to congratulate himself intellectually. He spends a ridiculous amount of time trying to justify himself, rather than just presenting the data and his theory. When two people present him with dreams that conflict with his idea that dreams are wish fulfillments, rather than inquiring deeper into their lives, he simply asserts that they had the dreams because they wanted him to be wrong. One of those people happened to be a classmate of his, and he said that the classmate could have been harboring jealousy for years for Freud being at the top of the class. He doesn't consider the possibility that there may have not been jealousy in the first place and that even if there was, it could have been dealt with already.
Edit:
We're not always conscious of our own conscious or subconscious processes. That doesn't mean it's another process altogether, just the same process without the fact of it happening never getting around to being conscious. For example, when someone experiences a traumatic event, they'll consciously block it out. Afterwards, they won't remember it, but that doesn't mean something other than their ordinary consciousness blocked it out, just that because it was blocked out, they're not aware of it.