Anyone who downloads the WATV cd is nothing but a thief
Theft is taking something in a fashion which deprives it's rightful owner of its use. The only reason that society looks down on theft is that deprivation; the only reason that we recognize a 'rightful owner' is because tangible goods are scarce. Property laws exist to allow efficient distribution of scarce resources. Ownership, in the traditional sense, is somewhat archaic in the digital world. Still, I feel a moral obligation to give thanks and support those who have stolen my breath on so many occasions.
Anyone who didn't know who DT was or had no intention of buying a DT album that downloads WATV was never a customer in the first place. If some of those people buy the album, or some merch, or come to a show, then the band benefits. It's easy to be angry at those who become "unjustly" enriched, i.e. would never buy the album, but would enjoy it for free. However: freeloaders would never be customers, superfans will still buy, and the only meaningful goal is to convert the new exposure (which is greater in an age of abundant content transfer) into customers.
So, don't be a freeloader:
1) To minimize the damage to the Big Release caused by the leak, put in your preorder now.
2) Evangelize. I've made at least one new fan, and I will be bringing three friends to the next DT show (and probably the same crew to the one after that). Without spoiling anything, this album is possibly the best tool ever created to give non-metal fans a taste of what they're missing. My mom loved it, and she's all about George Winston (I am too).
3) Give your thoughts on the album. Leaks happen because people want it that f**king badly. Now that some have it, the onus is on them to make their voices heard about how much they love it.
4) Supplement. Now would be a fantastic time to put together a good review (like point #3) that does not suck as much as the generic ones, and post it everywhere you can. Get your fan art on Flikr immediately. All song covers should be on Youtube.
If you love the band, and you partook early, do the above to show the love. For the rest of the world... whether they buy or not is all about whether or not they feel compelled to. Fiery rhetoric and insults does not convert pirates into customers, but music this good and a good opportunity to spend some cash might.
Techdirt is a blog which writes frequently about music business models. It should be noted that the principal author is not in the industry, but rather an economist. His economic insight is invaluable, though you may find the lack of specifics and inside knowledge a hindrance. A summary of effective business model experiments and some effective suggestions can be found here:
The Future Of Music Business Models (And Those Who Are Already There)
Ten Good Reasons To Buy
The principle equation is Connect with Fans + Reason to Buy = The Business Model, or CwF+RtB=$. This album is
so good, fans have largely been connected. It's also pretty easy to contact a band member via the forum or a social network. The only thing left is to offer compelling scarcities to get our wallets open.
That said, I understand why a leak is bad news, but I'm a thousand times more excited about the full-quality album than I was before. I never imagined the album would be this good. But anyone on this board who hears it now is still going to buy; we still love this band, and we would all still ride into hell and back if necessary to keep them playing.