I was at a comic convention and usually amidst all the nerdery and bookery and cosplayboobery, Nuclear Blast sets up a booth as well. That's where all the Metal Peeps will gravitate to at some point of course (I bought a Pharaoh Eddie action figure from the booth next to them one year), and this particular time perusing their wares I came across the latest Wintersun album.
"Hmm, that's some fancy packaging, and very vibrant coloUrs! Oooh and it's a concept album about the seasons, I always fall for that gimmick. Ah what the hell, I never buy modern metal, and I'm feelin' the buzz of a con, so why not give them $20 worth of Amerobucks?!"
Some day I'll learn. But not today. Nor any time soon.