http://www.thewire.com/business/2014/09/russians-have-taken-over-pbr/380511/
Is this going to change anyone's drinking habits? I know this thread is mostly focused on craft and high end imports, but there's certainly a place for a beer that you can buy in packs of 24 or 30. InBev and SABMiller are foreign to various degrees already too, but Russia seems to cross a line for me. I really don't want to support this group.
The previous PBR group had already consolidated all the "little guys" seen in the article, so drinking an Old Style, Lone Star, Natty Boh, Olympia, etc., hasn't really been the support of local business that so many people want it to be.
I'd love to see an independent American brand take cheap-ish lager production on a national scale, but considering the amazing volume of beer the big guys brew to achieve those economies of scale, it seems unlikely that anyone could compete on cost. Yuengling doesn't seem ready to go west yet. Does Wal-Mart or Costco have a house beer? They could probably do it, but that would almost be worse. Sam Adams, Sierra Nevada, or Lagunitas have never shown real interest in selling a volume lager or cheap pale ale/cream ale.
I don't think any craft brewers will want to do it, because a.) mass-market lagers/cheap ales bore them, b.) brewing enough quantity to reduce costs will take too much labor and capacity away from other offerings, c.) a cheap product will cannibalize their other offerings and/or reduce their prestige, d.) most are too small to achieve an effective economy of scale.
I will miss Schlitz, which is the best beer involved in this takeover, but High Life meets most of my cheap beer needs at $13 for 30. Schlitz at $9 for 12 is a bit tastier, but I might as well go local at that point and sacrifice quantity for quality.