I like a good low abv beer when I'm having lunch so I don't get buzzed or anything when I go to work. Admittedly, the "session" moniker does seem like a marketing ploy but whatever. If the beer is good, I'll pay for it as long as the price is reasonable. First everyone was racing to have the heaviest beer, then the hoppiest, then the most barrel aged, now it's the lowest abv.
Speaking of...had Anchorage's A Deal with the Devil today. 17.3%abv american barleywine aged in cognac barrels. Talk about a sipper! It was a good one though. Not too hot, but the cognac did come through a bit. Then I grabbed a Fortunate Islands on tap. All was good