imo the sameness / rinse and repeat has gotten even worse in the past 10 years. Makes it all the more rewarding to discover a band that truly stands out.
i can't really articulate it well but i feel like as genres have become more firmly entrenched in old positions (read: done; dead), new bands have become more averse to change too and afraid to break out of the mold
which is the opposite of what you might THINK would happen to an old genre that is kind-of continously evolving, but nevertheless it is what i'm observing
like in the olde days, maybe you're 17 years old and you have a vague idea that you want to start a death metal band. you try to play and write as well as you can, working from your tape dubs of nihilist and slayer and bathory, you try to stand out from the crowd if possible because copycatting is very looked down upon in the scene -- besides, you haven't probably really heard your contemporaries anyway --
but suddenly it's four years later and somehow you ended up releasing "wildhoney" or "eternity" or "themes from william blake" or "elegy" or "omnio" or "discouraged ones".
and i ask myself: does this shit even fucking happen anymore?
i just don't see bands really truly evolving these days. it's like "yeah we're going to start a MELODIC ATMOSPHERIC BLACK METAL BAND IN THE VEIN OF XXX AND YYY" and they do that exact shit according to the manual for however many albums they feel is appropriate; if they get the inclination to instead play BRUTAL TECHNICAL DEATH METAL then they start another fucking band project instead and do the same boring routine of standing on the shoulders of giants to accomplish essentially nothing but taking a shit from a greater height.
essentially here is the very smart conclusion to the above: metal now feels like people are fans first and musicians second and want to just belong to the club by following the rules to the letter instead of using metal as just a basic aesthetic template for actual real creativity and expression