Personally I don't see the need for this campaign. The reason being that I feel people should explore and analyse everything for themselves. This message here tries to bluntly state that it is pointless worrying about God, which, in my eyes, could lead to many careless and unstable people who would be influenced by this to turn to a more hedonistic approach to life. Instead of 'enlightening' people, this campaign will only serve to either cause a rancour amongst the religious communities, befuddle younger people who are still learning about religion further than they already are and turn psychotic individuals into more psychotic individuals.
Personally, I don't see the point. It is as if atheism is some kind of a fad. Will this turn it into the IN thing? In my opinion, a person must really process and come to a long drawn conclusion before he can pronounce himself an atheist (like I eventually did). There must be a concrete reason, even though at the end of the day it is quite easy to comprehend why such a conclusion has been drawn....(it's been discussed countless of times so you all know what I mean).
I read this quote somewhere by Ralph Waldo Emerson where he said, "Every Stoic was a Stoic but where in Christendom are the Christians?"
I believe that the same goes for true Atheists. Their minds have been made and they have stolidly stuck to their beliefs because they have been convinced and have further convinced themselves. I find that this campaign belittles the idea of thinking for yourself, which is exactly what every school or institution which enforces religion is doing and any religious group who advertises publicly. I shall bring Christians up because they have been used in this quote and I too have been brought up a Christian until I decided for myself in my early teen years. I feel that if you had to ask a Christian what makes them so, most of them will reply simply with what they have been fed and in truth do not practice its values. Yes, I see it all around me.
Why resort to the same means if those means are deplorable? Next thing you know you've got twelve year old kids on every street corner doing all the shit they feel like because they "know" there is no god. Why? you may ask them; because they saw it on the side of a bus.