Actually, I said I was "pretty sure that." Or "this has gotta be the first time.." as in "I'm not backed up with facts, but I've never heard it before."
Yeah, it's opinions. I don't large amounts of research. We do publish a review EVERY SINGLE DAY. I may know a lot about metal, but I am not a never-ending fountain of random knowledge. I do actually go to school full time, have a girlfriend who I like to spend with, write music, enjoy playing xbox and a number of other things.
But let me tell you about this reviewing industry. I recently gave the new Moonsorrow record a 5/5. It was the first English review and it was a glowing review. Because of that I had about a billion fucking Moonsorrow fans flood my website. If I advertized and 2 percent of those people clicked an ad, then I'd be earning money every time I'm able to do something like that. This means that I am incentivized to say NICE things about EVERY SINGLE RECORD I receive in order to get bands and fans to post those links.
This is what review sites do. Rarely do you see bad reviews, much less scathing reviews and rarely does anyone say what they actually think about an album. Everything gets 7 stars and everyone is pleased with themselves.
But of course that's not the case. When you hear 300 records a year, how many of them stick with you? Well, with me about 20, max. And those records should be the ones that are really in the 9-10 range. Everything else should be below that. Yeah, this is good (3/5 or 6/10) but it's not something I'm going to come back to often. 5/10 is yeah, it's OK. It's not horrible but I don't see listening to it much.
Sure there might be more, but honestly, it's just ridiculous. If you buy one new record a week you'd still never have enough time to really digest everything you buy. The industry puts out crazy amounts of shit. And the shit is rigged for hits, clicks and access to bands and labels. 'Cause labels just want free advertizing.
That said, I love to listen to new music and write reviews. I think it's fun, I enjoy doing it and I enjoy that people give enough of a shit about my opinion to come to my website and read what I have to say about that. A good reviewer is someone who you find who pretty much agrees with you and so I find it gratifying that people show up and read my reviews because they agree with me (or because they think my reviews are fun to read and/or entertaining). That's totally awesome.
But should we all take record reviewers seriously? Not a chance in hell. Most reviewers would suck someone off to get access to their favorite bands and would do it without blinking. I don't think there's an iota independence among most reviewers. They know which side their bread is buttered on and they wander down that path as far as it'll take them.
I don't do that. I think it's bullshit. That's why I don't advertise (though I'm thinking about doing it to help try to pay for hosting costsso I guess that makes me a hypocrite). I get free music, that's all I get out of this. And so long as I still get that, I'm going to keep saying what records I think are shit despite it pissing off fans, and I refuse to overrate popular bands' CDs just 'cause they're popular.
People take this shit way too personally. It's just music. We all like different shit.
NP: Fen - The Malediction Fields
@Agah: Heathens! m/ Good shit. They have a new track up on their BandCamp:
http://heathens.bandcamp.com/