Oh, this is golden. Apparently some restaurant was featured on Gordon Ramsey's Kitchen Nightmare and he had to dump them for being too difficult to work with. They then had a huge meltdown on their own facebook page. Check it out:
http://www.buzzfeed.com/ryanhatesthis/this-is-the-most-epic-brand-meltdown-on-facebook-ever
Apparently Kai the Homeless Hatchet Killer is now fucking wanted for murder. What a great life this guy has.
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First-hand experience, that's exactly how it works and don't get it wrong either. That 'outraged' scientist isn't really angry. More hype means more grant money.
I'm really stoned right now and don't want to go into too much detail about how the fucked up system works, but you really do want the most hyperbolic headlines about your research since it attracts interest and the mothafuckin' money that comes along with it.